Sir Chris Hoy
Track cycling legend Sir Chris Hoy is Event Ambassador for the biggest cycling event ever, which will take place in his home country of Scotland.
Ambassadors
Our ambassadors are a key part of our plan to reach new audiences for cycling and promote the power of the bike to everyone.
Shanaze Reade
The BMX legend Shanaze Reade is the Youth Ambassador for the 2023 UCI Cycling Worlds, inspiring kids to get on bikes.