23 Million Mile Challenge

Grab your bike, set your goal, and win big with the 23 Million Mile Challenge!

23 Million Mile Challenge mosaic made of many riders

As we gear up for the 2023 UCI Cycling World Championships – the biggest cycling event in the world EVER – we’re teaming up with Love To Ride to challenge everyone to hop on their bikes and help us complete an epic 23 million miles. 

Getting involved is easy; simply register with Love to Ride below, hit the saddle and start logging those miles. It doesn’t matter if you contribute 1 or 100 miles, any rider who contributes towards our grand total will automatically be eligible to win incredible prizes from the 2023 UCI Cycling Worlds and our amazing partners.*

Now is your chance.

Now is our moment.

Now we ride. 

Terms and conditions apply, only applicable to residents of the United Kingdom.

The step by step guide to logging your miles on the 23 Million Mile Challenge

How does it work?

  1. Set up an account with Love to Ride
  2. Manually log your miles or upload via fitness app
  3. Contribute to the 23 Million Miles to win prizes
  4. Lets all collectively cycle 23 Million Miles!

What is Love to Ride?

Love to Ride is an online community cycling platform. People can log trips, post photos and stories, and take part in engaging campaigns throughout the year. We use a combination of prizes, incentives, local information, and social features to support people to cycle more confidently, more often and for transport.

Sign up today at lovetoride.net and take part in the 23 Million Mile Challenge!

A display of prizes to be won in the 23 Million Mile Challenge

What prizes are available?

  • 2 x tickets to Track Para-Cycling Track (Final) – Sir Chris Hoy Velodrome, Glasgow

  • 2 x tickets Indoor Cycling Finals – Emirates Arena, Glasgow

  • 2 x weekend passes to Mountain Bike Downhill – Nevis Range, Fort William

  • 2 x tickets to Mountain Bike Cross-Country – Glentress Forest, Tweed Valley

  • 2 x tickets to BMX Freestyle Park – Glasgow Green

  • 2 x tickets to BMX Racing – Glasgow BMX Centre

  • 2 x Hospitality tickets to Men Under 23 Road Race – Saturday 12 – George Square, Glasgow

  • 2 x Hospitality tickets to Women Elite Road Race – Sunday 13 – George Square, Glasgow

  • 2 x £50 Gift Vouchers for merchandise

  • Santini Rainbow Jersey signed by the 2022 UCI Track World Champions

  • Santini Rainbow Jersey signed by the 2021 Urban World Champions

  • 8 x 12 Month Zwift Memberships

  • Wahoo Computers (1 x Elemnt Roam & 1 x Elemnt Bolt)

  • Wahoo Kickr Smart Trainer