6 July 2023

CSM Live come onboard as official branding provider for 2023 UCI Cycling World Championships

CSM Live has been announced as the Official Branding Provider for the 2023 UCI Cycling World Championships.

Cyclists competing in BMX Racing

Today, Thursday 6 July 2023, CSM Live, the branding and live experience division of CSM Sport & Entertainment, has been announced as the Official Branding Provider for the 2023 UCI Cycling World Championships, taking place in Glasgow and across Scotland this August.

Working with organisers, CSM Live will deliver all event wayfinding, look and feel branding needs for the venues of all 13 UCI World Championships, which for the first time have been combined to create the biggest cycling event ever.

CSM Live is an industry-leading sports and entertainment marketing agency that has been designing and delivering award-winning branding and live experience programmes around the world since 1947. Via their extensive studio, print and production facilities in the UK and globally, they fulfil the look and feel, signage and wayfinding requirements for a wide range of sporting events, city dressing and public spaces, corporate and retail environments, plus expertise in experiential and live event production. In 2022, they were an Official Partner of the Birmingham 2022 Commonwealth Games and have been delivering branding programmes for the likes of FIA Formula E events around the world since 2014. 

As trusted experts for federations, event organisers and partners across sport, entertainment and public sectors, CSM Live is well-placed to take on the branding, event design and signage across the 13 different UCI World Championships for cycling’s different disciplines being hosted at a variety of venues throughout Scotland.

With something for everyone to enjoy, the 13 high-adrenaline, exciting UCI World Championships include Track and Para-cycling Track at the Sir Chris Hoy Velodrome, BMX Racing at Glasgow BMX Centre, BMX Freestyle (Park and Flatland) and Trials at Glasgow Green, Indoor Cycling (artistic cycling and cycle-ball) at the Emirates Arena, Mountain Bike Cross-Country, and Marathon in Glentress Forest, Tweed Valley, Mountain Bike Downhill in Fort William and Road and Para-cycling Road across Scotland.

“We are so pleased to have CSM Live join as our Official Branding Provider given their extensive experience in branding for major global sporting events. The look, feel and wayfinding throughout our venues and UCI Championship regions is a vital aspect of the event, and we are happy to have CSM Live join the UCI Cycling World Championships peloton.”

Giles Stanford, CSM Live Director of Global Events said: “We are delighted to be involved in the first edition of the combined UCI Cycling World Championships. CSM Live has delivered at many major sporting events in Glasgow previously, including the Commonwealth Games and European Championships and it is great to be back in the city and working across Scotland with our loyal local suppliers. We are deep in preparations for both venue and city dressing for the event and can’t wait get on site in four weeks.”