Cube Partnership announced as Master Licensee

Cube Partnership has been appointed Master Licensee of the 2023 UCI Cycling World Championships – Glasgow and across Scotland.

The Championships, to be held 3-13 August 2023, will be the biggest cycling event in history, with 13 UCI World Championships taking place across seven disciplines in Glasgow and across Scotland.

As Master Licensee, Cube Partnership will be responsible for designing, sourcing, delivering, and retailing licensed products at the Championships’ official venue shops, other local and national retail outlets and via a dedicated online store. The online store, to be designed and operated by Cube, will include a comprehensive range of exciting merchandise products and will bring a world class ecommerce service to fans across the globe. The official online store is due to be launched early spring next year.

In line with Cube and the Championships’ social value commitments, the official range of products and merchandise will have a strong commitment to sustainability, with a focus on limiting single use plastics, responsibly managing waste materials, and reducing carbon emissions.

Trudy Lindblade, CEO of the 2023 UCI Cycling World Championships said: “We are so very pleased to welcome Cube Partnership the as Master Licensee for the 2023 UCI Cycling World Championships."

"Having a bespoke range of inspiring memorabilia to commemorate this truly extraordinary event is one we welcome.  The inaugural event is a celebration, and a take home piece of history will be a trusted gift to give and or receive."

Andy Bough, Cube’s CRO said: “We are delighted to have been appointed Master Licensee for the 2023 UCI Cycling World Championships. Through this partnership, and the Championships’ An Event For Everyone ethos, Cube will leverage its extensive global event experience and unrivalled merch design expertise to bring to life an exciting and sustainable retail and merchandise programme for cycling fans across the globe.”