Zwift joins as Official Partner
The global online fitness platform joins as the Official Virtual Fitness Platform.
Zwift joins the journey to the 2023 UCI Cycling Worlds
Zwift, the global online fitness platform for cyclists, has been appointed as the Official Virtual Fitness Platform of the 2023 UCI Cycling World Championships, taking place in Glasgow and across Scotland from 3 to 13 August 2023.
The impact of the 2023 UCI Cycling World Championships will go beyond elite and amateur level competition. It will be an opportunity to promote cycling as a means of transport, leisure, and a way to improve both mental and physical health and wellbeing.
Zwift’s mission to get more people, more active, more often aligns with the purpose-led vision of the 2023 UCI Cycling Worlds of ‘people, place and planet’. The partnership with Zwift as the Official Virtual Fitness Platform will help significantly widen the Championships’ reach and engagement with Zwift’s global audience by driving mass participation and increased activity on the virtual platform.
To mark today’s announcement, a short video celebrating Zwift’s appointment has been released across the 2023 UCI Cycling World Championships channels.
I’m delighted that we have partnered with the inaugural multi-discipline 2023 UCI Cycling World Championships in Glasgow and across Scotland.
Eric Min, Zwift CEO and Co-Founder commented: “With a purpose-led vision and future legacy that aligns so closely with our own, I’m delighted that we have partnered with the inaugural multi-discipline 2023 UCI Cycling World Championships in Glasgow and across Scotland.”
“We hope to help amplify the message of 2023 UCI Cycling Worlds and encourage cyclists from around the world to join in the festivities and be a part of the 2023 UCI Cycling World Championships.”
Trudy Lindblade, CEO of the 2023 UCI Cycling World Championships, said: “We are delighted to welcome Zwift to the sponsor family as an Official Partner for the 2023 UCI Cycling World Championships.”
“Having a diverse community come together virtually in pursuit of an enjoyable, immersive and social fitness experience in the virtual world ahead of the 2023 UCI Cycling World Championships is an innovative way to reach new audiences around the world and share with them the excitement of combining 13 UCI World Championships into one mega-event over 11 days in August 2023."
Background
The 2023 UCI Cycling World Championships will take place across 11 days from 03 to 13 August 2023 in venues and locations in Glasgow and across Scotland. More than a million spectators are anticipated as well as a global television audience of over one billion, making it one of the world’s top 10 watched sporting events next summer.
The event is being delivered in collaboration between the UCI, Scottish Government, Glasgow City Council, UK Sport and British Cycling as principal funders. The partnership aims to create a blueprint for future editions by ensuring the inaugural event is authentic, innovative and distinctive whilst bringing all cycling disciplines together every four years, one year ahead of the Olympics.